Bajaj pulsar market study

Bajaj has traditionally enjoyed tremendous consumer support and plans to consolidate and move ahead on this. The author also discussed future research directions and managerial implications. The analysis of the responses to the question regarding the other options that one considered before buying the Bajaj Pulsar, we can see that the Hero Honda Karizma is the strongest competitor, with half of the respondents considering it before they decided to buy the Pulsar.

Hassel-free bike for daily usage 3. All these factors affect the purchase decision of the buyer and his perception about different products. The homegrown two-wheeler brand now appears to be working on launching new models in the cc, cc and above segments.

Bajaj Competitive Analysis

The conceptual model proposed that an adherence to or a violation of these relationship norms influenced the appraisal of the specific marketing action and also the overall brand evaluations.

The population explosion, the transition from scooters to motorcycles, from 2-stroke engines to 4-stroke, from smaller engines to bigger ones — everything seems to be happening at the same time.

It is important for the marketers to fully understand the theory and reality of consumer behaviour. It is a classic example of an Indian company of the pre-liberalization era, adapting itself to the changing scenario and coming out on tops.


The consumers choose Bajaj Pulsar over the other variants as this brand is consistent with their actual self concept.

Scores were assigned from 1 to 5 for the degree of importance 1 for most important, 2 for important, 3 for neutral, 4 for unimportant and 5 for most unimportant.

Should target the semi-urban and rural sector by introducing variants with limited features and affordable process ie P 2. The digital display on received newer graphics and a Blue back light instead of the previously Orange back light. Starting with the lowest capacity the Bajaj Pulsar LS tyre measures 2.

In fact, Gandhiji had adopted him as his son. The company that really understands how the customer responds to different product features, prices and advertising appeals has an enormous advantage over its competitors.

The company produced and soldvehicles in a single financial year. For ages Indian buyer had limited choice as one had to wait for several months to get a Bajaj scooter, however today the scenario has changed with over 50 models available to the Indian consumer.

Youth-centric and style with technology 4. Disc brakes as standard equipment was a novelty in Indian motorcycles of the early s.Integrated Marketing Communication(IMC) & Case Study on Bajaj Pulsar - Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online.

The DTS-Fi Pulsar will be powered by a more powerful cc engine and is expected to hit a top speed of km/ of new Bajaj Pulsar bikes on upper market segment kgf•m ( the forthcoming Pulsar would exhibit a longer wheelbase.

This is The SWOT analysis of Bajaj Pulsar. Bajaj Pulsar is one of the flagship brands from Bajaj Auto Ltd which is one of the world’s leading producers of motorcycles.

The brand which was launched in India almost 15 years ago continues to be one of the top selling sports bikes in the country.

Bajaj Pulsar - Integrated marketing communication and case study

Bajaj at regular intervals updated designs and engine of Pulsar. By Bajaj Rolled out 5 different variants of Pulsar and expanded in different segments of cc, cc, cc, cc, cc.

Pulsar helped Bajaj to become the second largest two wheeler manufacturer in India. MARKETING STRATEGY OF BAJAJ AUTOMOBILES. In the scooters segment Bajaj is the market leader, Hero Honda is the market leader in the motorcycles segment and in the segment of mopeds, TVS controls the major chunk of the market.

Motorcycle Total NFO Automotive Customer Satisfaction Study Bajaj Pulsar - Bike of the year. Check details on corporate achievements for Bajaj Auto here. Menu. Back to main menu. Bajaj Motorcycles. Bajaj Pulsar & Pulsar upgrade launched. 20 September August July June. Bajaj Platina DTS-Si launched Market .

Bajaj pulsar market study
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